You may have heard that red cars are more expensive to insure and are often “targeted” by law enforcement officials. Let’s take a closer look at the what the statistics show.
More Expensive to Insure:
Insurance companies decide their rates based on statistics – not vehicle
color.
So why does it seem that red cars cost more to insure? To find the answer, we have to look at sales statistics. Sports cars are expensive and because they cost more to buy, they cost more to insure. The colors that outsell the rest are (in this order): red, black, and yellow.
Another factor: drivers of fast cars tend to speed more often than others.
Targeted by Law Enforcement:
Again, when looking at the numbers, this is another myth, we can bust. Law enforcement officers are targeting speeders and a high percentage of people driving expensive sports cars prefer speed. If you put these people in a
car of any color, they will exceed the speed limits and get ticketed more often. Statistics show these drivers usually prefer red and black cars – with red again being the number one choice.
When you combine the sales and driving statistics, it’s easy to see where the myth of red cars comes from, but the numbers bust it.
Jon
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Specializing in auto, home, umbrella, business, and life insurance.
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